MONTHS 1–3 · 90-DAY FOUNDATION PHASE
$495 / monthRepConnect service fee
SHUNNARAH FLOORING 12-MONTH GROWTH PLAN & APPROVAL
Turn search demand into more flooring leads.
RepConnect brings SEO + AEO, AI search visibility, local search, website conversion and paid search together into one focused growth plan — built around generating more qualified opportunities for Shunnarah. The 12-Month Growth Plan begins with a 90-Day Foundation Phase. From Month 4 onward, we optimize and scale what works.
MONTH 4 ONWARD · ONGOING GROWTH & OPTIMIZATION
$295 / monthRepConnect service fee
01 · WHY THIS PLAN
One growth system — not separate marketing pieces.
Your customers don’t experience SEO, your website, Google Business Profile, AI search and paid ads as separate channels. They search, find you, visit your site and decide whether to contact you. RepConnect connects those pieces so each part supports the next.
GET FOUND
SEO · Local search · Google Business Profile · AI / answer engine visibility
CONVERT DEMAND
Website optimization · Landing pages · UX improvements · Conversion tracking
CAPTURE & GROW
Paid search (Google + Bing) · Content · Authority building · Ongoing optimization
02 · WHAT’S INCLUDED
What RepConnect will handle — and why.
GET FOUND
SEO & Technical Foundation
Improve the technical health, structure, content and search visibility of the site.
Local SEO
Strengthen visibility in the Birmingham/Homewood market and other priority local searches.
Google Business Profile
Improve the signals and information that help customers discover and evaluate the business locally.
AI / Answer Engine Optimization
Build content and site signals designed to improve visibility when customers use AI-powered search.
Authority & Content
Build useful content and authority around the services and searches that matter most.
CONVERT DEMAND
Website & UX Optimization
Remove friction and improve the pages customers use when deciding whether to contact the business.
Conversion Optimization
Improve calls-to-action, forms, booking paths, landing pages and other conversion opportunities.
Analytics & Tracking
Measure where leads come from and identify the biggest opportunities for improvement.
CAPTURE & GROW
Ads Management
Manage and optimize paid search campaigns designed to capture high-intent demand.
Competitive Intelligence
Monitor competitors and identify where the business can gain visibility or demand.
Ongoing Optimization
Priorities change as data comes in. We continuously shift effort toward what produces the strongest opportunities.
03 · THE INVESTMENT
Build the foundation first. Then optimize and grow.
12-Month Growth Plan. Your first 90 days require heavier implementation work to establish the foundation. Once that foundation is in place, the monthly investment decreases as the work shifts toward optimization, maintenance and growth. Google advertising spend is separate from the RepConnect service fee.
MONTHS 1–3
$495 / month90-Day Foundation Phase
The first 90 days involve the heavier implementation work required to establish the foundation.
- Technical, SEO + AEO cleanup
- Conversion and booking fixes
- Analytics and lead tracking
- Local SEO foundation
- Priority service/product page improvements
- Initial content and search strategy
- Google Ads setup and optimization
- Baseline measurement
- Identification of highest-value growth opportunities
MONTH 4 ONWARD
$295 / monthOngoing Growth & Optimization
Once the foundation is established, the work shifts from heavy implementation to protecting, optimizing and growing the digital assets we've built.
- Ongoing SEO, AEO and local optimization
- Google Business Profile management
- Conversion optimization
- Search and lead-data analysis
- Google Ads management and optimization
- Content/page improvements when justified by opportunity
- Technical monitoring and maintenance
- Monthly reporting
- Strategic recommendations
04 · ONE CONNECTED STRATEGY
One monthly investment. One connected strategy.
Instead of separating SEO, local search, website optimization, AI search and paid search into multiple retainers, RepConnect combines the highest-impact work into one focused plan — so we prioritize what the business actually needs rather than justifying separate fees for every channel.
05 · THE FIRST YEAR
What happens over the first 12 months.
Search visibility, local authority, content and website improvements compound over time. The first 90 days establish the foundation; the months that follow give us runway to measure, refine and build on what’s working.
MONTHS 1–3
FOUNDATION
Fix the foundation and establish the baseline.
- Technical SEO + AEO
- Analytics and conversion tracking
- Priority website improvements
- Local SEO + Google Business Profile
- Paid search setup
MONTHS 4–6
BUILD
Build visibility around the searches that matter.
- Priority content
- Local search expansion
- Authority building
- Landing-page optimization
- Early performance analysis
MONTHS 7–9
OPTIMIZE
Double down on what the data says is working.
- Conversion optimization
- Content refinement
- Additional opportunities
- Paid search refinement
- Competitive analysis
MONTHS 10–12
SCALE
Turn successful initiatives into a repeatable growth engine.
- Expand winning searches
- Improve converting pages
- Scale successful campaigns
- Identify next opportunities
06 · WHAT WE MEASURE
We measure what actually matters.
Rankings and traffic are useful indicators, but they are not the finish line.
- Search Visibility
- Qualified Lead
- Appointment / Estimate
- Sale
- Revenue
We will establish a baseline in Month 1 and use it to measure progress over time.
PRIMARY BUSINESS OUTCOMES
- Qualified leads
- Quote requests
- Calls
- Booking / appointment requests
- Website conversions
- Estimates and closed jobs, when Shunnarah provides the sales data
SEARCH & MARKETING SIGNALS
- Organic visibility
- Local search visibility
- Google Business Profile activity
- AI search visibility
- Priority keyword performance
- Organic traffic
- Paid search performance
07 · DEFINITIONS
What counts as a qualified lead?
A qualified lead is a legitimate prospective flooring customer contacting Shunnarah about a product or service Shunnarah can provide within its service area.
NOT COUNTED
- Spam
- Solicitation
- Wrong numbers
- Job applicants
- Vendors
- Unrelated inquiries
HOW A LEAD BECOMES BUSINESS
- Lead
- Qualified Lead
- Appointment / Estimate
- Sale
08 · 90-DAY REVIEW
Your 90-day checkpoint.
At approximately 90 days, we’ll review the data together and determine what is working, what isn’t, and where the next investment should go.
- What was implemented
- Search visibility changes
- Qualified lead volume
- Lead sources
- Cost per qualified lead
- Conversion performance
- Google Ads performance
- Which products/services are generating opportunities
- Recommended priorities for the next phase
09 · PAID SEARCH
Paid search is separate from the service fee.
THE REPCONNECT ADVANTAGE
Make Every Advertising Dollar Work Harder
“You’re still spending $1,000 on advertising. The difference is how that budget is managed.
RepConnect’s system is built specifically around local flooring lead generation, with tighter targeting, search-term control, conversion tracking, ongoing optimization and disciplined budget management.
Our objective is to make every advertising dollar work harder—so more of your budget goes toward searches and customers most likely to become qualified flooring opportunities.”
BETTER TARGETING
Focus the budget on searches and customers most likely to become real flooring opportunities.
CONTINUOUS OPTIMIZATION
We monitor search terms, conversions, geography, campaigns and budget allocation so money isn’t wasted on low-value traffic.
BUILT FOR FLOORING
RepConnect is designed around the way flooring customers search, compare and ultimately request estimates.
$1,000 ad spend targeting + optimization + conversion management more value from every dollar
Results vary based on market conditions, competition, search demand, offer, sales follow-up and other factors. This describes our management objective, not a guaranteed return or guaranteed number of leads or sales.
WHY NOT JUST SEO?
Why we don’t treat this as just an SEO campaign.
A customer may discover a flooring company through Google, an AI answer, a Google Business Profile, a paid ad or a referral. Getting found is only the first step. The website has to create confidence, the offer has to be clear, the customer has to know what to do next — and we need to know which channels actually produce opportunities. That’s why this plan connects visibility, conversion and lead generation.
10 · SCOPE
What’s included — and what isn’t.
INCLUDED
- Normal SEO + AEO implementation
- Technical SEO + AEO fixes
- On-page optimization
- Local SEO
- Google Business Profile optimization
- Conversion tracking
- Content/page improvements within the agreed strategy
- Google Ads management
- Reporting and optimization
POTENTIALLY SEPARATE
- Complete website redesign
- Platform migration
- Custom programming
- Major custom functionality
- Professional photography/video
- Large development projects
- Third-party software/platform fees
11 · WHAT HAPPENS NEXT
Build the foundation. Then grow what works.
Shunnarah already has the showroom, products, reputation and flooring expertise. Our job is to make the digital side work harder — and then use the data to continually improve it.
APPROVE
Approve the 12-Month Growth Plan.
KICKOFF
Confirm access, business priorities, tracking, existing marketing data and developer contacts.
BUILD
Execute the initial foundation work and establish the measurement baseline.
GROW
Use actual search and lead data to continuously prioritize the opportunities most likely to create business value.
READY TO MOVE FORWARD?
Your RepConnect plan.
Approve the 12-Month Growth Plan. Your first 90 days establish the foundation. From Month 4 forward, we shift toward ongoing optimization and growth.
BUILT TO BE FLEXIBLE.
The strategy can change as we learn.
If priorities shift, new opportunities appear, or you want to adjust the pace, we'll adapt the work around what the business actually needs.
"I want to treat this like it's my own business. That means staying close to the numbers, spotting opportunities early, making changes when something isn't working, and never being satisfied with 'good enough.'"— Eisa Shunnara, founder