EdgeLocalAdvertising
Put your business in front of local customers when they're ready to shop. RepConnect's Edge Local Advertising helps flooring businesses reach shoppers searching online for products and services in their market.
The showroom visit now begins hours earlier — on a phone, in a search bar, before you ever meet the customer.
Today's flooring shoppers often begin their journey online. They're searching for flooring products, local flooring stores, installation services, and inspiration before they ever walk into a showroom.
Edge Local Advertising helps put your business in front of those shoppers while they're actively looking.
RepConnect manages that digital advertising strategy so your business can build stronger local visibility and turn online interest into opportunities.
Search first
Where the flooring decision starts
Local intent
Shoppers looking in your market
Your presence
Website, showroom, phone
The handoff
Digital interest becomes a conversation
You earn the co-op.
We handle everything else.
Six stages between an available co-op dollar and a reimbursed, reported, in-market campaign. Five of them are ours.
Your co-op dollars, put to work.
You earn the co-op. We identify what's available and build a plan that spends it where it moves your market.
From local search to your showroom.
Four moments define whether a shopper finds you — or finds someone else in your market.
- 01
Search
A homeowner searches online for a flooring product, service, or local flooring business.
- 02
Discover
Your business appears through targeted local advertising.
- 03
Explore
The shopper visits your website to learn more about your products and services.
- 04
Connect
The shopper can call, submit an inquiry, visit your showroom, or take the next step toward a purchase.
Engineered to reach the right shoppers.
Every capability is tuned to the flooring buyer's path — not generic broad-reach advertising.
Local Targeting
Reach shoppers in the geographic markets your business serves.
Search Intent
Connect with people actively searching for flooring and related products or services.
Targeted Advertising
Put your business in front of relevant audiences instead of relying solely on broad advertising.
Website Traffic
Drive interested shoppers to your online presence.
Customer Opportunities
Help turn digital interest into phone calls, inquiries, showroom visits, and sales conversations.
Performance Visibility
Understand how your digital advertising is performing and where opportunities exist.
Digital advertising with flooring expertise behind it.
RepConnect understands the flooring industry and the unique relationship between manufacturers, retailers, products, local markets, and consumers.
That industry knowledge matters.
Your advertising should reflect the products you sell, the customers you serve, and the markets where you want to grow.
Industry Knowledge
Built around the flooring and home-improvement industry.
Local Market Focus
Advertising designed around the customers and geographic markets you serve.
Simplified Management
RepConnect handles the complexity behind the campaigns so you don't have to.
Connected Customer Journey
Designed to help move shoppers from online discovery toward real-world engagement.
Showroom-ready shoppers start online.
RepConnect+
Mohawk EdgeLocal Advertising
RepConnect is an Edge Local Advertising partner, helping flooring businesses take advantage of targeted digital advertising designed to connect local shoppers with businesses in their market.
Through this partnership, RepConnect brings together industry expertise and digital advertising capabilities to help businesses strengthen their local online presence.
What the experience looks like.
Illustrative example of how a local shopper can move from an online search to your business.
- 01Local SearchShopper enters a high-intent query
- 02RepConnect-powered advertisingYour business surfaces in market
- 03Business websiteThe shopper lands on your presence
- 04Product / service discoveryThey browse what you offer
- 05Call • Inquiry • Showroom VisitThe conversation begins
Designed for local flooring businesses.
Flooring Retailers
Reach more shoppers researching their next flooring project.
Local Showrooms
Increase visibility among customers in your service area.
Growing Businesses
Build awareness and customer opportunities in markets where you want to expand.
Flooring Professionals
Create a stronger digital connection between your business and local homeowners.
Common questions.
- What is Edge Local Advertising?
- Edge Local Advertising is a targeted digital advertising solution designed to help local businesses reach consumers searching online for relevant products and services.
- Who is Edge Local Advertising for?
- It is particularly useful for flooring and home-improvement businesses that want to reach local shoppers online.
- How does RepConnect help?
- RepConnect brings industry knowledge and digital advertising expertise together to help businesses build visibility and connect with potential customers.
- Does this replace my website?
- No. The advertising is designed to complement your existing digital presence and help bring relevant shoppers to your business.
- How do I get started?
- Use the existing RepConnect contact or consultation process on findyouredge.dev.
You earn the co-op.We handle everything else.
RepConnect handles the advertising, approvals, documentation, and reimbursement process from beginning to end.
Get Started Today