Flooring co-op advertising
Your co-op.
Put to work.
RepConnect helps flooring dealers turn manufacturer co-op opportunities into local advertising, qualified leads and flooring jobs.
From pre-approval to reimbursement.
Shaw Floors • Mohawk • Karastan • COREtec • Anderson Tuftex • and more
Co-op eligibility, approved media and reimbursement requirements vary by manufacturer and program.
The opportunity
You may already have the marketing budget.
It may just be sitting in your co-op.
Flooring manufacturers invest in their dealer networks because stronger local dealers sell more flooring. The challenge is turning a co-op opportunity into an actual campaign. RepConnect helps dealers navigate that process.
- 01Co-op
- 02Approval
- 03Campaign
- 04Leads
- 05Jobs
- 06Revenue
Don't let co-op sit still.
Put my co-op to workNot another marketing agency
We know flooring.
We understand flooring categories, manufacturer brands, local flooring markets and the dealer sales process. And we understand that co-op advertising comes with rules.
Traditional marketing
- Clicks
- Impressions
- Traffic
- Reports
RepConnect
- Co-op
- Pre-approval
- Campaign
- Leads
- Jobs
- Revenue
- Reimbursement
Clicks don't install floors.
Website visitors don't pay invoices.
Customers do.
Everyone wins when the dealer wins.
RepConnect
Your success is our success.
We work alongside the dealer and the manufacturer team. We don't replace the relationship. We strengthen it.
Dealer
More qualified opportunities. More flooring jobs. More revenue.
Manufacturer
More product movement. More dealer engagement. More local demand.
Account manager
More productive co-op dollars. A stronger dealer partner. More measurable activity.
Local rep
More market activity. More dealer growth. More opportunities.
We work with your manufacturer team.
Account managers and local reps already build dealer relationships, drive product adoption and grow territory sales. RepConnect adds another layer: digital demand.
Dealer
“I have co-op. What should I do with it?”
Account manager / local rep
“Let's help the dealer put it to work.”
RepConnect
“Let's build the campaign.”
The co-op engine
From approval to advertising.
A simple process for a complicated problem.
Step 01
Discover
Understand the dealer's manufacturer programs, brands, products, market and available opportunities.
Step 02
Strategize
Build the local strategy around the dealer's goals and applicable manufacturer requirements.
Step 03
Pre-approve
Approval firstPrepare the campaign for manufacturer review when required. We don't want dealers guessing whether a campaign qualifies.
Step 04
Launch
Launch approved campaigns — Google Search, paid social, landing pages and other eligible media permitted by the program.
Step 05
Optimize
Track leads, calls, estimate requests and conversions. Optimize around business results.
Step 06
Document
Organize invoices, campaign details, dates, URLs, creative and performance information.
Step 07
Reimburse
Help the dealer navigate the applicable manufacturer reimbursement / claim process.
Watch a co-op dollar move.
$1
Manufacturer program
Pre-approval
Local campaign
Search
Lead
Estimate
Flooring job
Revenue
The goal isn't to spend the dollar.
The goal is to make it work.
Actual eligibility, reimbursement and approved advertising activities vary by manufacturer and program.
Built for the flooring industry.
RepConnect specializes in helping flooring dealers navigate manufacturer co-op advertising opportunities.
Manufacturer programs differ. Eligibility, approved media, reimbursement rates, product requirements, pre-approval requirements and documentation vary. RepConnect works with the dealer to structure campaigns around the applicable program.
What does this look like?
Shaw Floors · Birmingham flooring dealer
$10,000
Illustrative campaign
- Shaw carpet / Pet Perfect$2,500
- Shaw luxury vinyl$3,000
- Shaw hardwood / Anderson Tuftex$1,500
- Shaw laminate$1,000
- General Shaw search$2,000
Mohawk · Another example
- SmartStrand
- SolidTech
- TecWood
- RevWood
- General Mohawk
Campaigns can be structured around specific manufacturer product lines and local search intent when permitted by the applicable program.
Illustrative campaign structures only. Actual eligibility, budget allocation, products, keywords, creative and reimbursement are subject to the applicable manufacturer program.
Real flooring dealer
$0
In new flooring sales
- $0
- Marketing spend
- 0
- Flooring jobs
- 0%
- Gross margin
- $0
- Gross profit
~$38
Of flooring revenue for every $1 invested
After three months with RepConnect, one flooring dealer generated $57,000 in new flooring sales from $1,485 in marketing spend. The objective wasn't website traffic. It was: get found → generate leads → sell flooring.
The scoreboard isn't clicks.
The scoreboard is jobs. The scoreboard is revenue.
Results shown are from one flooring dealer and are not a guarantee of future performance. Results vary based on market, budget, competition, sales process and other factors.
$10,000
About to go unused.
Another flooring dealer had approximately $10,000 in manufacturer co-op dollars remaining. The opportunity was at risk of going unused. RepConnect helped turn it into an actionable marketing plan.
Co-op doesn't create value sitting still.
It creates value when it gets into the market.
We handle the hard part.
01
Co-op strategy
Understand the opportunity.
02
Pre-approval
Prepare the campaign for manufacturer review when required.
03
Campaign build
Built around the dealer's market and approved products.
04
Landing pages
Manufacturer/product-focused experiences when appropriate.
05
Campaign management
Launch, monitor and optimize.
06
Reporting
Connect activity to leads and business outcomes.
07
Reimbursement support
Organize documentation and navigate the claim process.
One partner. The whole process.
You run the flooring business. We'll help run the co-op engine.
Dealer
- Sell
- Measure
- Quote
- Install
- Manage customers
- Grow the business
RepConnect
- Research
- Strategy
- Pre-approval
- Creative
- Campaigns
- Tracking
- Documentation
- Reimbursement support
You do what you do best. We'll do what we do best.
For account managers
You already have the dealer relationship. You know the products, the territory and where the opportunity is. RepConnect helps turn that opportunity into local digital activity.
More activity. More visibility. More opportunity.
When the dealer wins, the manufacturer relationship gets stronger.
For local reps
- Have a dealer with co-op dollars sitting unused?
- Have a dealer that needs more local leads?
- Have a dealer that doesn't know where to start?
Send them to RepConnect.
We'll help the dealer understand the opportunity, build the campaign and navigate the process.
Introduce usRepConnect is an independent partner. No manufacturer endorsement is implied.
We don't want to just spend your co-op.
We want to make it work.
That means starting with approval. Building the right campaign. Getting it into the market. Tracking what happens. And helping you navigate the reimbursement process.
Your success is our success.
Questions dealers ask.
What is co-op advertising?
Manufacturer co-op programs can provide participating dealers with advertising opportunities or reimbursement tied to eligible purchases, products or advertising activities. Each manufacturer program has its own requirements.
Does RepConnect work with Shaw?
RepConnect helps flooring dealers structure and manage digital advertising campaigns around Shaw Floors and applicable Shaw products, subject to current program requirements and approval.
Does RepConnect work with Mohawk?
Yes. RepConnect helps flooring dealers build campaigns around Mohawk and applicable brands/product lines such as Karastan and other participating brands, subject to applicable program requirements.
Do you guarantee co-op reimbursement?
No. Manufacturer approval and reimbursement depend on the applicable program, eligible spend, available funds, campaign structure, documentation and claim approval. That's why we emphasize pre-approval when required.
Can you help if I don't know how much co-op I have?
Yes. We'll help you understand what information is needed to identify the opportunity. Actual available funds must be confirmed through the applicable manufacturer/dealer program.
Can you use my existing Google Ads?
Potentially. Eligibility depends on the manufacturer program and how the campaign is structured. RepConnect can review the opportunity and determine whether the existing campaign should be modified or submitted for approval.
Do you work with manufacturer reps?
Yes. RepConnect works alongside flooring dealers, account managers and local manufacturer reps to help turn co-op opportunities into local marketing activity.
Have co-op?
Put it to work.
Tell us which manufacturers you buy from, what market you serve and what you're trying to accomplish. We'll help you figure out the next step.
Your success is our success.
Prefer to call? 888-365-1755 →In the notes, list your manufacturers/brands (Shaw, Mohawk, Karastan, COREtec, Anderson Tuftex, other), your market and your approximate co-op amount if known.