Warm herringbone hardwood flooring in a thoughtfully furnished room

MARKETING SERVICES FOR FLOORING DEALERS

Flooring Marketing Plans.
Clear Services and Pricing.

You know flooring. We know how to help homeowners find your business.

Compare local SEO, advertising management, content and manufacturer campaign support. Choose the level of service that fits your store.

GET YOUR FREE EDGE SCANTALK TO A FLOORING MARKETING SPECIALIST

See how your flooring business is performing online and discover opportunities to get ahead. Or explore our growth plans

  • Marketing built specifically for flooring businesses
  • Practical research and reporting support
  • Website, search and advertising planned together
  • Real people supporting your business

THE REPConnect AI ADVANTAGE

How We Use AI in Marketing

Artificial intelligence is changing how homeowners search, shop and make buying decisions. RepConnect helps flooring businesses take advantage of that change.

Our team uses AI to support research, content planning and analysis, with human review. Dealer assistants and internal sales tools are custom projects, not automatically included in these plans.

INTELLIGENCE BEHIND THE SCENES

More intelligence. Less wasted effort.

Our team uses research and analysis tools to deliver the services listed in your plan.

  • Local market and competitor research
  • Identification of search and content opportunities
  • AI-assisted SEO and content development
  • Search visibility monitoring
  • Marketing performance analysis
  • Campaign insights and recommendations
  • Automated reporting and repetitive workflows
  • More efficient marketing execution

We use technology to reduce repetitive work, improve consistency and focus more time on the activities that help your business grow.

INTELLIGENCE INSIDE YOUR BUSINESS

Explore Custom AI Tools for Your Team

RepConnect helps flooring businesses explore practical AI tools that can support customers, assist salespeople and automate everyday tasks.

  • Customer question assistant
  • Lead organization and follow-up support
  • Product information lookup
  • Marketing research support

These are custom AI solutions we scope and build with you, not an automatic part of a monthly plan. See how each could work.

MEET HANNAH

Hannah: A Project in Development

Hannah is a planned assistant for common questions, service guidance and inquiry capture. It is not an operational dealer product today.

Hannah is in development. Today, the chat button on this site already answers questions about RepConnect and passes anything it isn't sure about to a real person.

EXPLORE AI FOR FLOORING

THE REPConnect GROWTH PLANS

Three Marketing Plans for Flooring Businesses

Whether you need stronger online visibility, more qualified leads or a comprehensive marketing operation, RepConnect has a plan designed for your flooring business.

Each plan lists the marketing work, tools and reporting you receive. Customer-facing AI assistants and custom AI workflows are optional and scoped separately.

Your advertising budget is separate from your monthly RepConnect subscription.

Compare all services Optional extras 888-365-1755
Two separate costs. One coordinated marketing team.

Your plan pays RepConnect for the marketing work. Your advertising budget pays for the ads. Setup is a one-time charge, not a monthly fee.

BUILD YOUR VISIBILITY

GET FOUND

$499 / month

Standard one-time setup: $500

Qualifying Premier Dealer? Setup may be waived.

A great starting point for flooring businesses ready to improve their online presence.

Showrooms / design-at-home operations
1
Social posts each month
4
Original search-focused blogs each month
2
Campaign landing pages each month
Not included
Basic manufacturer campaign support
Not included

Ad management included for spend up to $1,000/month.Ad spend is paid separately. Above this limit, the management fee is 15% of the excess only.

Google Ads management.

FIND MY EDGEWant to discuss this plan? Talk to our team. See every included service
FEATURED PLAN · BROADER MARKETING SUPPORT

GET THE EDGE

$999 / month

Standard one-time setup: $1,000

Qualifying Premier Dealer? Setup may be waived.

A broader marketing plan for stores that need advertising, content and follow-up support.

Showrooms / design-at-home operations
Up to 2
Social posts each month
8–12
Original search-focused blogs each month
4
Campaign landing pages each month
2
Basic manufacturer campaign support
Mohawk OR Shaw

Ad management included for spend up to $5,000/month.Ad spend is paid separately. Above this limit, the management fee is 15% of the excess only.

Google, Meta and Bing Ads management. Automated follow-up and call tracking.

FIND MY EDGEWant to discuss this plan? Talk to our team. See every included service
A COMPLETE MARKETING PARTNER

OWN YOUR MARKET

$1,799 / month

Standard one-time setup: $2,000

Qualifying Premier Dealer? Setup may be waived.

For flooring businesses ready to make marketing a competitive advantage.

Showrooms / design-at-home operations
Up to 4
Social posts each month
16–20
Original search-focused blogs each month
8
Campaign landing pages each month
4
Basic manufacturer campaign support
Mohawk AND Shaw

Ad management included for spend up to $10,000/month.Ad spend is paid separately. Above this limit, the management fee is 15% of the excess only.

Google, Meta and Bing Ads management. Dedicated specialist, daily optimization and quarterly strategy.

FIND MY EDGEWant to discuss this plan? Talk to our team. See every included service

Every plan includes the foundation.

Local search and AI search visibility, Google and Bing Business Profile optimization, review monitoring, website health checks, lead tracking, monthly reporting and support.

Content quantities above are each plan’s total monthly output—not extra items added to the previous plan. Higher plans include the services in the plans below them.

OPTIONAL AI BUSINESS TOOLS

Custom Tools for Product Questions and Sales Support

AI can help your business do more than get found online. Explore practical tools designed to help your team answer customer questions, access product information, support pricing, manage leads and follow up.

CUSTOM IMPLEMENTATION

AI Showroom Assistant

An assistant can use approved business and product information to explain options, ask about the project and help the homeowner take the next step.

EXPLORE AI FOR FLOORING

CUSTOM IMPLEMENTATION

Product Information Assistant

A product knowledge assistant can search approved manufacturer documentation and catalogs to retrieve relevant information, with the original source wherever possible.

EXPLORE AI FOR FLOORING

CUSTOM IMPLEMENTATION

Pricing and Quoting

Configured pricing tools can help calculate a selling price and prepare an estimate for your team to review.

EXPLORE AI FOR FLOORING

CUSTOM IMPLEMENTATION

Lead and Follow-Up Assistant

AI can help organize the inquiry, summarize the conversation, identify missing information and support a salesperson’s follow-up.

EXPLORE AI FOR FLOORING

AI built around flooring. Designed around the people who sell it.

EXPLORE AI FOR FLOORING

AI tools and business workflows are scoped according to the dealer’s needs, available data, integrations and implementation requirements. They are not automatically included in every marketing package.

NEW FROM REPConnect · SEPARATE WEBSITE OFFERING

Your Next Website Starts at Just $199/Month.

WEBSITES STARTING AT$199/MONTH

A better website. A stronger online presence. A team that knows flooring.

Need a new website or thinking about replacing your current one? RepConnect now offers website solutions starting at just $199 per month. Get a website built for your flooring business, backed by a team that understands the flooring industry.

ASK YOUR REPCONNECT SPECIALIST

Ask your RepConnect specialist for details and available options. This website offering is separate from, and not included in, the three marketing plans above.

FREE FIND YOUR EDGE SCAN

Not Sure Which Plan Is Right for Your Flooring Store?

You shouldn't have to guess.

Every flooring business has different opportunities. Your website, local competition, online visibility, advertising needs, number of locations and growth goals all matter. That's why we recommend starting with a free Find Your Edge assessment. We'll review where your business stands, discuss your goals and help identify which RepConnect package makes the most sense.

  • Take your free assessment.
  • Let our team review your results.
  • Get a recommendation based on your business.
GET MY FREE EDGE ASSESSMENT

No obligation. No need to choose a package today. Just a better understanding of where your business stands and what you can do next.

Book a call with our team

We Don't Guess Which Plan You Need. We Help You Find Out.

  1. 1

    GET YOUR SCORE

    Enter your flooring business website and complete the free Find Your Edge assessment.

  2. 2

    WE REVIEW YOUR OPPORTUNITIES

    Our team looks at your visibility, website, local market and potential growth opportunities.

  3. 3

    GET YOUR RECOMMENDATION

    We'll follow up with a recommendation explaining which RepConnect package makes the most sense and why.

Your recommendation is based on your business, not a one-size-fits-all sales pitch.

START MY FREE SCAN

Premier Dealer Benefit

Your Premier Dealer Status Comes With an Advantage.

MOHAWK & SHAW PREMIER DEALERS: GET YOUR SETUP FEE WAIVED.

Qualifying Mohawk Premier Dealers and Shaw Premier Dealers receive their one-time RepConnect setup fee waived when enrolling in any of our three marketing packages.

GET FOUND

Normally $500

FREE

Qualifying Premier Dealer setup

GET THE EDGE

Normally $1,000

FREE

Qualifying Premier Dealer setup

OWN YOUR MARKET

Normally $2,000

FREE

Qualifying Premier Dealer setup

Your monthly marketing subscription remains unchanged. Your one-time setup investment is waived when you qualify for this RepConnect Premier Dealer offer.

CHECK YOUR PREMIER DEALER ELIGIBILITY

Eligibility must be confirmed. This benefit does not imply a Mohawk or Shaw endorsement or guarantee of RepConnect services.

Talk Through the Services You Need

Talk with someone who understands flooring marketing. We'll learn about your store, your market and your goals before recommending a plan.

No complicated sales process. Just a straightforward conversation.

TALK TO A FLOORING MARKETING SPECIALIST
888-365-1755Book a call with our team

THE DETAILS, SIDE BY SIDE

See What's Included.

Compare the work, quantities and support behind each plan.

Visibility & content comparison
Monthly servicesGET FOUND$499/monthGET THE EDGE$999/monthOWN YOUR MARKET$1,799/month
Social media posts / month48–1216–20
Original, strategically researched SEO/AEO blogs / month248
Digital Growth AuditIncludedIncludedIncluded
Technical and on-page SEOIncludedIncludedIncluded
AEO / GEO optimizationIncludedIncludedIncluded
Local SEOIncludedIncludedIncluded
Google and Bing Business Profile optimizationIncludedIncludedIncluded
Yelp and review managementIncludedIncludedIncluded
AI search readiness — ChatGPT and Google AIIncludedIncludedIncluded
Backlink strategyIncludedIncludedIncluded
Local keyword and competitor monitoringIncludedIncludedIncluded
Website health and indexing monitoringIncludedIncludedIncluded
Lead tracking and monthly reportingIncludedIncludedIncluded

Social media posts / month

GET FOUND
4
GET THE EDGE
8–12
OWN YOUR MARKET
16–20

Original, strategically researched SEO/AEO blogs / month

GET FOUND
2
GET THE EDGE
4
OWN YOUR MARKET
8

Digital Growth Audit

Included in all three plans

Technical and on-page SEO

Included in all three plans

AEO / GEO optimization

Included in all three plans

Local SEO

Included in all three plans

Google and Bing Business Profile optimization

Included in all three plans

Yelp and review management

Included in all three plans

AI search readiness — ChatGPT and Google AI

Included in all three plans

Backlink strategy

Included in all three plans

Local keyword and competitor monitoring

Included in all three plans

Website health and indexing monitoring

Included in all three plans

Lead tracking and monthly reporting

Included in all three plans

Advertising & growth comparison
Monthly servicesGET FOUND$499/monthGET THE EDGE$999/monthOWN YOUR MARKET$1,799/month
Google Ads managementIncludedIncludedIncluded
Meta Ads managementNot includedIncludedIncluded
Bing Ads managementNot includedIncludedIncluded
Managed monthly advertising allowance$1,000$5,000$10,000
Basic manufacturer campaign co-op supportNot includedMohawk OR ShawMohawk AND Shaw
Geofencing near competitors and targeted local areasNot includedIncludedIncluded
Campaign landing pages / monthNot included24

Google Ads management

Included in all three plans

Meta Ads management

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Bing Ads management

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Managed monthly advertising allowance

GET FOUND
$1,000
GET THE EDGE
$5,000
OWN YOUR MARKET
$10,000

Basic manufacturer campaign co-op support

GET FOUND
Not included
GET THE EDGE
Mohawk OR Shaw
OWN YOUR MARKET
Mohawk AND Shaw

Geofencing near competitors and targeted local areas

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Campaign landing pages / month

GET FOUND
Not included
GET THE EDGE
2
OWN YOUR MARKET
4

Leads & reputation comparison
Monthly servicesGET FOUND$499/monthGET THE EDGE$999/monthOWN YOUR MARKET$1,799/month
Automated lead follow-upNot includedIncludedIncluded
Call trackingNot includedIncludedIncluded
Reputation managementNot includedIncludedIncluded
Included locations / design-at-home operations1Up to 2Up to 4
Product and brand visibilityNot includedIncludedIncluded
Priority supportNot includedIncludedIncluded
Seasonal flooring trend marketingNot includedIncludedIncluded
Competitor analysisNot includedIncludedIncluded

Automated lead follow-up

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Call tracking

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Reputation management

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Included locations / design-at-home operations

GET FOUND
1
GET THE EDGE
Up to 2
OWN YOUR MARKET
Up to 4

Product and brand visibility

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Priority support

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Seasonal flooring trend marketing

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

Competitor analysis

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Included

AI & intelligence comparison
Monthly servicesGET FOUND$499/monthGET THE EDGE$999/monthOWN YOUR MARKET$1,799/month
AI-assisted marketing research and contentIncludedIncludedIncluded
AI search visibility monitoringIncludedIncludedIncluded
AI-assisted marketing insightsStandardAdvancedAdvanced + expanded
Lead automationNot includedIncludedAdvanced
AI reporting recommendationsNot includedEnhancedAdvanced
Customer-facing AI capabilitiesOptional — scoped separatelyOptional — scoped separatelyOptional — scoped separately
Custom AI workflowsOptional — scoped separatelyOptional — scoped separatelyOptional — scoped separately

AI-assisted marketing research and content

Included in all three plans

AI search visibility monitoring

Included in all three plans

AI-assisted marketing insights

GET FOUND
Standard
GET THE EDGE
Advanced
OWN YOUR MARKET
Advanced + expanded

Lead automation

GET FOUND
Not included
GET THE EDGE
Included
OWN YOUR MARKET
Advanced

AI reporting recommendations

GET FOUND
Not included
GET THE EDGE
Enhanced
OWN YOUR MARKET
Advanced

Customer-facing AI capabilities

GET FOUND
Optional — scoped separately
GET THE EDGE
Optional — scoped separately
OWN YOUR MARKET
Optional — scoped separately

Custom AI workflows

GET FOUND
Optional — scoped separately
GET THE EDGE
Optional — scoped separately
OWN YOUR MARKET
Optional — scoped separately

Market advantage comparison
Monthly servicesGET FOUND$499/monthGET THE EDGE$999/monthOWN YOUR MARKET$1,799/month
Advanced lead routing and attributionNot includedNot includedIncluded
Manufacturer and product-line marketing coordinationNot includedNot includedIncluded
Monthly newsletter / articleNot includedNot included1
Dedicated specialistNot includedNot includedIncluded
Daily campaign optimizationNot includedNot includedIncluded
Quarterly growth strategy sessionNot includedNot includedIncluded
Lock Your MarketNot includedNot includedSubject to availability and eligibility

Advanced lead routing and attribution

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Included

Manufacturer and product-line marketing coordination

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Included

Monthly newsletter / article

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
1

Dedicated specialist

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Included

Daily campaign optimization

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Included

Quarterly growth strategy session

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Included

Lock Your Market

GET FOUND
Not included
GET THE EDGE
Not included
OWN YOUR MARKET
Subject to availability and eligibility

Included marketing tools

GET FOUND

  • SEO and keyword monitoring
  • Local listing and review monitoring
  • Social media scheduling
  • Marketing reporting dashboard

GET THE EDGE

Tools in GET FOUND, plus:

  • Call tracking
  • Landing-page builder
  • Lead follow-up automation

OWN YOUR MARKET

Tools in GET THE EDGE, plus:

  • Expanded multi-location lead routing and reporting

SEO / AEO / GEO means making your website clearer for search engines and AI answer tools. Geofencing means targeting ads in selected local areas. Attribution connects a lead to the marketing that brought it in.

ROOM TO EXPAND

Need a Little More?

Every flooring business is different. Add specialized services as your business grows without upgrading your entire marketing package.

These are optional services, not required charges added to every plan.

Expand Your Marketing

Additional location$199/month per location
Additional social post or SEO blog$75 each
Additional campaign landing page$100 each
Additional newsletter/article$100 each

Extend your marketing program to additional showroom locations, with applicable local marketing, listing and reporting services.

Expand Your Advertising

15% of spend above your allowance

Each package includes management of advertising spend up to its stated monthly limit. An additional 15% management fee applies only to the excess.

GET THE EDGE example

$7,000 chosen ad spend − $5,000 plan allowance = $2,000 additional spend.

Additional management fee: $300.

Advertising budgets are paid separately by you.

30-second video ad creative$100 each

Covers the agreed creative deliverable, not a professional on-location video shoot.

REPConnect CO-OP ADVANTAGE

Make Your Manufacturer Marketing Dollars Work Harder.

Manufacturer co-op programs can create valuable opportunities for flooring stores, but planning campaigns, coordinating creative and handling reimbursement paperwork can take time.

RepConnect helps organize the process.

Optional expanded co-op administration. Your plan’s basic campaign support is already included where listed.

ONE MANUFACTURER

$399 / month

Mohawk OR Shaw

BOTH MANUFACTURERS

$599 / month

Mohawk AND Shaw

EXPLORE CO-OP ADVANTAGE
  • Manufacturer co-op opportunity assessment
  • Annual co-op marketing calendar
  • Campaign planning around eligible products and brands
  • Creative coordination for manufacturer review
  • Google and Meta advertising campaign coordination
  • Landing pages and promotional content
  • Documentation and reimbursement support
  • Monthly co-op utilization reporting

Basic campaign support is not Co-op Advantage.

GET FOUND has no dedicated co-op management. GET THE EDGE includes basic Mohawk OR Shaw campaign co-op support. OWN YOUR MARKET includes basic Mohawk AND Shaw campaign co-op support.

Co-op Advantage adds broader annual planning, manufacturer coordination, documentation and reimbursement administration—not a second charge for the same basic service.

All manufacturer eligibility, approvals and reimbursement are subject to each manufacturer's requirements.

PLAIN ENGLISH. STRAIGHT ANSWERS.

A Few Questions You Might Have.

THE HUMAN DIFFERENCE

You Sell Flooring.
We'll Handle the Marketing.

Running a flooring business is already a full-time job.

Between managing employees, working with customers, measuring jobs, handling installations, coordinating manufacturers and keeping the showroom running, marketing can easily become another headache.

RepConnect handles the marketing work in your plan. Our team reviews performance and helps you decide what to improve next.

Our technology helps us work smarter. Our industry understanding helps us make better decisions. Our people help you get the most from both.

You don't need to become a marketing or AI expert. You need a team that understands what helps flooring businesses grow.

LET'S TALK ABOUT YOUR BUSINESS
The real Select Floors website showing its Marietta, Georgia showroom, financing offer and free estimate options
Flooring-first marketing. Real dealer example: Select Floors.

Let's Find the Right Growth Plan for Your Store.

Start with your free Find Your Edge assessment. We'll help you identify opportunities and recommend a practical path forward.

TAKE MY FREE EDGE ASSESSMENT
888-365-1755Book a call with our team

Discuss Your Flooring Marketing

Tell us about your store, current marketing and goals. We will discuss the services that fit, explain the costs and identify any custom work before you commit.

Talk to Our TeamTAKE THE FREE FIND YOUR EDGE ASSESSMENT

Marketing support from the first inquiry to the showroom visit.

888-365-1755sales@repconnect.ai