Can this roll out to part of the network first?

Yes. Most programs start with a pilot group of dealers so the brand can evaluate adoption and results before broader rollout.

Does it replace our existing co-op program?

No. It typically makes the existing program easier to use, because campaigns arrive pre-built to co-op requirements.

What reporting do manufacturers get?

Adoption and activity across participating dealers, plus lead volume where dealers permit sharing. We are explicit about what dealer-level data is and is not available.

For flooring manufacturers

Flooring Manufacturer Dealer Marketing Programs

A manufacturer's growth is capped by the marketing capability of its dealer network. Product support alone leaves dealers to solve demand generation on their own — and most cannot.

The dealer enablement gap

Independent dealers rarely have an internal marketing team. They receive product assets, co-op guidelines and a portal login, then are expected to run a modern digital program. Adoption is low, execution is uneven, and co-op budget goes unclaimed.

What a dealer marketing program should provide

Infrastructure, not just assets: a site that reflects current product, lead capture that works, follow-up that runs, and reporting a brand manager can read across the network.

Turnkey dealer websites and landing pages carrying current product
Lead generation experiences dealers can deploy without a developer
Co-op-compliant campaign templates that reduce paperwork
Network-level reporting on activity, leads and program adoption

Why it strengthens the brand

Dealers who generate more of their own demand sell more, stock deeper and stay loyal to the partner that helped them grow. Better dealer marketing also means better brand presentation in every local market.

Common questions

Can this roll out to part of the network first?: Yes. Most programs start with a pilot group of dealers so the brand can evaluate adoption and results before broader rollout.
Does it replace our existing co-op program?: No. It typically makes the existing program easier to use, because campaigns arrive pre-built to co-op requirements.
What reporting do manufacturers get?: Adoption and activity across participating dealers, plus lead volume where dealers permit sharing. We are explicit about what dealer-level data is and is not available.

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RepConnect Marketing is the team behind the platform — strategy, build and ongoing implementation for flooring dealers and manufacturers.